Census Development
Census Development is a critical function for any post acute organization. Ensuring that the beds are full at a post acute organization requires part marketing, part sales and part customer service. It also requires appealing to various constituencies including physicians, hospital discharge planners, and members of the community. For these reasons, census development requires a solution that is unique to each organization.
Axis Healthcare conducts a comprehensive review of how a facility is positioned within the marketplace and then develops a plan to market the facility leveraging it’s strengths versus the local competition.
Discovery
- Family Interviews
- Staff Interview
- Admission Process
- Discharge Planner surveys
- Competitor Analysis
- Hospital Referral Data
- Therapy Outcome review
A comprehensive review of the facets of the business that impact current census and future census development efforts.
Axis identifies clinical and operational strengths of a facility and how best to utilize those advantages in marketing the facility.
Insights
- Local competition
- Clinical Programs and outcomes
- Admissions process
- Market positioning
- Data analytics
Action
- Clinical programs and outcomes
- Community marketing
- Hospital and physcian communication
- Sales and referral tracking system
- Facility management support